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Sales force automation (SFA) defined

The sales process is full of repetitive, administrative tasks, from data entry to task management. Sales force automation software automates many of these administrative duties so sellers can spend less time clicking around a CRM system and more time working with customers. Get started on your journey with Oracle Sales Force Automation.

Why do businesses use sales force automation? Sales force automation makes the sales process more efficient—helping companies sell more and sell more quickly. T

The Digital Advertising Guide—Audiences, context, and measurement

This may come as a surprise, but many advertisers and marketers struggle with how to make the most of data-driven marketing and advertising. According to a recent Association of National Advertisers survey of 93 top marketers, the most important key performance indicators (KPIs) aren’t the actual ones being used most often. Audience—Who you should connect with. This could be existing customers or prospects. Context—Where should you engage with your audience. Measurement—Understand if and how the

Discover how marketing automation works

See how to use marketing automation software to its full extent.

Marketing automation streamlines your marketing processes, helping you achieve better results. Instead of performing manual, repetitive processes, you’re able to focus on more strategic tasks, such as planning and design, goal development, research, establishing branding consistency, measuring KPIs, and more. Through automation, marketing teams can:
• Build brand awareness through thought leadership and advocacy programs and bette

(Ghostwritten) Four Supply Chain Disruptions Retailers Must Overcome

Retailers of all sizes and across various industries face the challenge of quickly getting the right product in the right quantity in the right place at the right time. The roots of this struggle run deep. COVID-19 and the subsequent ecommerce expansion have exacerbated fulfillment issues, with many retailers’ supply chains or partner networks unable to support the operating model changes needed to scale pick-up and delivery.

However, the issue goes beyond the pandemic. Retailers were already s

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